Complete Visual System for Betta Shrimp Shop

Betta Shrimp Shop Branding

Led the full visual design for bettashrimp.co.uk using Illustrator and Photoshop
Worked directly with the owner to lock in the color palette and tone of voice
He gave me creative freedom to shape the identity while staying functional and clear

What I delivered
• Packaging design for Brine Shrimp Salt Mix and Brine Shrimp Eggs
• Infographics explaining the hatching process with easy-to-follow icons
• Promo graphics including a launch discount banner and product callouts
• Clean visual system with color coding and scalable layout styles
• Mockups created for product listings and online promotion.